FXA STUDIO OUTREACH SCRIPT 

🎯 GOAL OF THE CALL

Reach studio owner / manager

Identify pain (unprepared artists)

Send /studio link

Log result

👉 NOT a long pitch
👉 NOT a sales call
👉 Just open loop + send link

📞 STEP 1: GATEKEEPER / FRONT DESK

Say this EXACTLY:

“Hey, quick question—who’s the best person to speak with about artist development, internships, or training?”

If they ask “what is this regarding?”

“It’s about a tool studios are using to prepare interns before sessions—I just want to make sure I’m speaking with the right person.”

📞 STEP 2: DECISION MAKER (OWNER / ENGINEER)

🔥 OPENING (VERY IMPORTANT — KEEP IT CASUAL)

“Hey, I’ll keep it quick.”

(Pause)

“Do you guys ever deal with interns or clients coming in unprepared for sessions?”

👉 This is your hook
👉 Let them answer

🧠 IF THEY SAY YES (MOST WILL)

“Yeah—that’s exactly why I’m calling.”

CORE MESSAGE

“We built something called Foundation X Academy—it’s an online program that teaches artists the basics of recording, workflow, and studio etiquette before they ever book time.”

🔥 TRANSITION (KEY MOMENT)

“Do you have a quick moment? I can send you the link—it explains everything.”

🧠 IF THEY HESITATE

“We already handle that”

“Got it—that makes sense.
This just takes that pressure off you so you’re not explaining the same things every session.”

“Not interested”

“No worries at all—I’ll still send it over in case it ever becomes useful.”

“Send info”

“Perfect—I’ll send the direct page so you can check it out quickly.”

“What is it exactly?”

“It’s basically a structured training that teaches interns/artists how to record, understand sessions, and not waste studio time.”

“The link breaks it down better—I’ll send it now.”

“We don’t need that”

“Got it—totally understand.
Some studios don’t, but the ones that use it mainly want smoother sessions.”

🔥 STEP 3: SEND THE LINK

“I’m going to send you a link—it shows exactly how it works.”

👉 Send:
https://www.foundationxacademy.org/studio/

AFTER SENDING

“You’ll see how artists can go through it before sessions so they come in more prepared.”

🎯 LIGHT CLOSE

“If it looks useful, you can plug it into your workflow right away.”

👉 STOP TALKING

📞 STEP 4: END CALL

“Appreciate it—have a good one.”

📬 VOICEMAIL SCRIPT

“Hey, this is [Name]. Quick question about helping interns/artists come into sessions more prepared. I’ll send over a link that explains it—check it out when you get a chance.”

🧠 WHAT REP SHOULD LOG

Studio name

Person spoken to

Outcome

Interest level

Notes

🎯 WHAT A GOOD CALL LOOKS LIKE

NOT:
❌ explaining FXA in detail
❌ talking too long
❌ selling

YES:
✅ asked pain-based question
✅ got reaction
✅ sent link

⚠️ IMPORTANT RULES 

Be casual (not corporate)

Keep it under 60–90 seconds

Don’t sound scripted

Don’t over-explain

Always send the link

🔥 PSYCHOLOGY BEHIND THIS SCRIPT

Instead of saying:
❌ “We offer a program…”

You say:
👉 “Do you deal with unprepared artists or internships?”

👉 That creates:

engagement

agreement

curiosity

🔥 FINAL TIP 

“If they don’t feel the problem, don’t force it—just send the link and move on.”

🎯 CORE RULE (REPEAT THIS TO YOUR REP)

👉 Don’t argue
👉 Don’t over-explain
👉 Don’t convince

Always:

Acknowledge → Reframe → Send link

🔁 UNIVERSAL RESPONSE FRAME

Every response follows this pattern:

“Yeah I get that…”
“That’s actually why I’m reaching out…”
“I’ll send you the link—it explains it better…”

🎙️ STUDIO OBJECTION HANDLING

🚫 OBJECTION 1: “We already teach artists”

RESPONSE:

“Yeah that makes sense.
That’s actually why studios use this—it just saves you from repeating the same basics every session.”

“I’ll send the link so you can see how it works.”

💰 OBJECTION 2: “We don’t need that”

RESPONSE:

“Got it—totally understand.
Some studios don’t, but the ones that use it usually want smoother sessions and less wasted time.”

“I’ll send it over just in case.”

⏰ OBJECTION 3: “We’re busy”

RESPONSE:

“No problem—I’ll keep it simple.
I’ll send the link, it takes like a minute to understand.”

📧 OBJECTION 4: “Just send info”

RESPONSE:

“Perfect—that’s exactly what I’ll do.
I’ll send the direct page so you don’t have to dig through anything.”

👉 THIS IS A WIN

🤷 OBJECTION 5: “What is it exactly?”

RESPONSE:

“It’s a training program that teaches artists how to record, understand sessions, and not waste studio time.”

“The link explains it way better—I’ll send it now.”

🧠 OBJECTION 6: “Artists won’t use it”

RESPONSE:

“Yeah I get that—some won’t.
But the ones who do usually come in way more prepared, which makes sessions smoother.”

💸 OBJECTION 7: “How much is it?”

RESPONSE (IMPORTANT):

“It’s pretty straightforward and affordable for what it does—
I’ll send the link so you can see exactly how it’s set up.”

👉 DO NOT explain pricing on call
👉 Let page do the work

🎧 OBJECTION 8: “We don’t have beginner clients”

RESPONSE:

“Got it—that’s actually even better.
This works best for artists who are still learning and need structure before sessions.”

🧑‍🎤 OBJECTION 9: “Our clients are already experienced”

RESPONSE:

“That’s perfect—this just filters out the ones who aren’t ready yet so your sessions stay efficient.”

🚫 OBJECTION 10: “Not interested”

RESPONSE:

“No worries at all—I’ll still send it over in case it ever becomes useful.”

🔥 OBJECTION 11: “We don’t want to push anything on clients”

RESPONSE:

“Yeah I get that—it’s not about pushing, just giving them a resource so they come in more prepared.”

📉 OBJECTION 12: “We don’t see the need”

RESPONSE:

“That makes sense—every studio is different.
Some just want smoother sessions and less time explaining basics.”

🧊 OBJECTION 13: “We’re good”

RESPONSE:

“Got it—I’ll still send it over in case anything changes.”

🚨 GATEKEEPER PUSHBACK (STUDIO VERSION)

“They’re not here”

“No problem—who’s the best person I should send this to?”

“Send email”

“For sure—what’s the best email so it actually gets to them?”

🎯 FINAL STEP (ALWAYS)

After ANY response:

“I’ll send you the link—it explains everything clearly.”

👉 Send:
https://www.foundationxacademy.org/studio/