Charter School
Mission Briefing
Review video below before placing calls.
🏫 FXA CHARTER SCHOOL OUTREACH SCRIPT
🎯 GOAL OF THE CALL
Reach decision-maker
Introduce FXA briefly
Send /school link
Log result
👉 NOT a long sales call
👉 NOT a full pitch
👉 Just open the door + send link
📞 STEP 1: GATEKEEPER (FRONT OFFICE)
Say this EXACTLY:
“Hey, quick question—who’s the best person to speak with about bringing in new student programs or educational partnerships?”
If they ask “what is this regarding?”
“It’s about a student training program in audio engineering and music production—I just want to make sure I’m speaking with the right person.”
If they say “send an email”
“I can definitely send something over—I just want to make sure I have the correct person so it doesn’t get lost.”
👉 (This keeps control of the call)
📞 STEP 2: DECISION MAKER (PRINCIPAL / DIRECTOR)
OPENING
“Hi, this is [Name], I’ll keep it quick.”
(Pause slightly)
“We offer a program called Foundation X Academy—it’s an online audio engineering and music production certification designed for schools.”
CORE MESSAGE (KEEP IT SHORT)
“It gives students structured training in recording, sound, and production without needing a studio or equipment.”
TRANSITION (KEY MOMENT)
“Do you have a quick moment? I can send you the link—it explains everything clearly.”
👉 If YES → move to send link
👉 If HESITANT → use below
🧠 IF THEY HESITATE
“We already have programs”
“Got it—that’s actually where this fits well. This is more of a creative tech program that complements what you already have.”
“No budget right now”
“Totally understand—this is more about getting on your radar for upcoming planning. That’s why I’m reaching out early.”
“Send info”
“Perfect—I’ll send the direct page. It breaks everything down so you can review it quickly.”
🔥 STEP 3: SEND THE LINK
“I’m going to send you a link right now—it shows the full program, how it works, and how schools are using it.”
👉 Send:
https://www.foundationxacademy.org/charter/
AFTER SENDING
“You’ll see how simple it is to implement and how students go through the program.”
LIGHT CLOSE
“If it looks like something that could fit your school, we can take the next step from there.”
👉 STOP TALKING
👉 Let them process
📞 STEP 4: END THE CALL
“Appreciate your time—have a great day.”
📬 VOICEMAIL SCRIPT
“Hi, this is [Name] calling about a quick question regarding a student program in audio engineering and music production.
Nothing urgent—I’ll send over a link with more information. Feel free to review when you have a moment.”
🧠 WHAT REP SHOULD LOG
After call:
School name
Who they spoke to
Outcome
Interest level
Notes
🎯 WHAT A “GOOD CALL” LOOKS LIKE
NOT:
❌ full presentation
❌ long pitch
❌ explaining everything
YES:
✅ reached right person
✅ sent link
✅ logged result
⚠️ IMPORTANT RULES
Objections Script
Use these responses if potential client objects.
🚫 OBJECTION 1: “We already have programs”
RESPONSE:
“Got it, that makes sense.
That’s actually where this fits in—it’s not meant to replace anything, it’s more of a creative tech program that complements what you already have.”
“I’ll send you the link so you can see how it works alongside existing programs.”
💰 OBJECTION 2: “We don’t have budget”
RESPONSE:
“Totally understand.
That’s actually why I’m reaching out early—this is more about getting on your radar for upcoming planning.”
“I’ll send you the link so you can review it when the timing makes more sense.”
⏰ OBJECTION 3: “Bad timing / busy right now”
RESPONSE:
“No problem at all, I’ll keep it simple.
I’ll send you the link—it explains everything in a couple minutes.”
👉 Then send immediately
📧 OBJECTION 4: “Just send me info”
RESPONSE:
“Perfect—that’s exactly what I’ll do.
I’ll send the direct page so you can quickly review it without digging through emails.”
👉 (This is actually a WIN, not an objection)
❓ OBJECTION 5: “What exactly is it?”
RESPONSE (SHORT VERSION):
“It’s an online audio engineering and music production program for students—structured, easy to implement, and no studio required.”
“The link breaks it down clearly—I’ll send it over now.”
🤷 OBJECTION 6: “Not interested”
RESPONSE:
“Got it, no worries at all.
I’ll still send it over in case it becomes relevant later.”
👉 Stay calm, no pushback
🏫 OBJECTION 7: “We don’t have a music program”
RESPONSE:
“That’s actually where this works well—it doesn’t require an existing program or equipment.”
“I’ll send the link so you can see how schools introduce it from scratch.”
🧑🏫 OBJECTION 8: “Who would run this?”
RESPONSE:
“Good question—most schools either have a teacher guide students through it or allow students to go through it independently.”
“It’s designed to be simple to implement.”
👉 Then send link
🧠 OBJECTION 9: “Is this accredited?”
RESPONSE:
“It’s a structured certification program focused on real-world skills in audio engineering and music production.”
“The link explains how the certification works.”
👉 Don’t over-explain
💻 OBJECTION 10: “We don’t have equipment”
RESPONSE:
“That’s actually the benefit—students can start with basic computers and headphones.”
“No studio setup is required to begin.”
👉 Then send link
📉 OBJECTION 11: “Students might not be interested”
RESPONSE:
“A lot of schools say that initially, but once students see anything related to music or production, interest usually picks up quickly.”
“I’ll send the link so you can take a look.”
🔁 OBJECTION 12: “We need approval”
RESPONSE:
“That makes sense.
I’ll send the link so you can review it and share it internally if needed.”
🧊 OBJECTION 13: “We’re all set”
RESPONSE:
“Got it, I understand.
I’ll still send it over just in case anything changes later.”
🚨 GATEKEEPER PUSHBACK (IMPORTANT)
“They’re not available”
“No problem—who would be the best person to direct this to?”
“Send email”
“Absolutely—what’s the best email so I make sure it gets to the right person?”
🎯 FINAL STEP (AFTER ANY RESPONSE)
ALWAYS say:
“I’ll send the link now—it explains everything clearly.”
👉 Send:
https://www.foundationxacademy.org/charter/